Media Campaign

The Media Campaign utilizes multi-media platforms to educate North Carolina’s families about the dangers of drug and alcohol abuse. It also serves as the North Carolina arm of The Partnership for a Drug-Free America, a national non-profit that uses evidence-based prevention messages and activities.

The Media Campaign reaches tens of thousands of North Carolinians each year through multiple activities:

• Placement of evidence-based Public Service Announcements with radio and television stations throughout the state, on the web, and in print publications.
• Unselling the connection between alcohol and sporting events through programs with Wake Forest University, N.C. State University, East Carolina University and Appalachian State University.
• Educating children and their parents about alcohol and drug abuse by partnering with the Durham Bulls and the Winston-Salem Dash baseball teams and the Carolina Hurricanes hockey team, as well as police and sheriff departments.
• Working with media to develop stories about particular topics affecting North Carolina families, such as prescription drug abuse, underage drinking, designated driver programs, and the increased potency of marijuana.

Visit our YouTube channel to view Public Service Announcements and news clips from N.C. television stations. Visit our Flickr page for photographs from our events.